We’re Not Your Average Agency

WELCOME TO

ride or die the agency

CONSULTING & ADVISORY SYSTEMS OPERATIONS Event FACILITATION

ride or die the agency, home for the fast moving entrepreneurs and business rebels.

At Ride or Die, we partner with growth-minded business owners who are done operating in reactive mode. Leaders who want to install simple systems, set clean boundaries, and build a delivery model that pulls them out of the day-to-day grind.

Together, we shift you from overwhelmed operator to confident CEO -unlocking clarity, reclaiming time, and scaling your business sustainably, so you can live the life your business was meant to support.

Ride or Die is built for service providers ready to grow and lead. Whether you're looking to streamline operations, elevate your client experience, roll out a new system or plan an event - our hybrid model offers both advisory and done-for-you delivery, backed by a collective 25+ years of experience across the team.

Strategic. Grounded. Human.

The kind of work that not only changes how your business runs - but how it feels to run it.

Jess Lucas, founder and head business manager of ride or die the agency.

Founder and LEAD CONSULTANT

I built this agency after 16+ years inside high pressure roles across government, trade, policing, hospitality, events, wellness and coaching.

I’ve been the right hand to multi 7 figure CEOs.
I’ve helped new businesses launch.
I’ve led complex teams.
I’ve built and managed systems from the ground up.
And I’ve helped CEOs reclaim capacity, profit and direction.

I don’t just instruct from the sidelines. I’m in it with you. And I pride myself on my approach, no strategy or direction is the same.

I want to see passionate, motivated business owners win…not fold under the pressure.

OUR focus? making BUSINESS simple, SUSTAINABLY SCALEABLE AND RUN IN alignment with you - YOUR HUMAN AND YOUR values.

  • For the business owner who has outgrown the do-it-all model and is ready to build simple, streamlined systems, set clear boundaries and have a delivery model that works for the life they want to build.

    This service is 1:1 close proximity advisory, you get direct access to me, my brain and my 16+ years of experience.

    Find out more here.

  • Strategic, done for you projects. Specialists in systems, operations, automations, funnels, CRMs set ups, client experience and offer delivery.

    Find out more here or Enquire now.

    • Event coordination, planning and logistical preparation

    • In Person Event Facilitation & Support (support & co facilitation, on day liaison and management for events, workshops, retreats). Half day, full day and multi day packages available.

    Submit in person event support expression of interest here.

    *available for interstate and international events also

  • You’re moving fast - but something isn’t landing. Whether it’s your systems, your services, or your next move, this session is designed to help you cut through the noise, get clarity, and make smart, strategic decisions with an expert in your corner.

    WHAT'S INCLUDED:
    > Pre-call questionnaire to set the agenda
    > 60-minute video call
    > Call recording, AI-generated transcript + summary
    > Clear, actionable next steps based on what we cover

    BOOK NOW

    • Membership & community space for service providers

    • Simple & streamlined business systems (masterclasses)

    • Business immersions/retreats

    To stay up to date join my mailing list here.